Clubhouse, Creating Profit and Growing Your Business.
Clubhouse, Creating Profit and Growing Your Business.This post isn’t about radio, podcasting, or traditional social media. It’s not about policing or trauma recovery either. Instead, it’s about something every entrepreneur cares about: how to grow your brand and increase profits through social audio marketing.
The tool making this possible is Clubhouse, a free social audio app built around live conversations. More importantly, I’ll share how I’ve used Clubhouse+, its premium feature, to supercharge my online brand growth and drive measurable business results.
Why Consider Clubhouse+?
Let’s talk about cost first. Clubhouse+ is just $4.99 per month, that’s $59.88 per year. For perspective, one trip to a popular coffee chain averages around $5.65. In other words, a single latte costs more than a month of Clubhouse+.
Now, why does this matter for entrepreneurs and marketers? Because Clubhouse+ is a business networking app that delivers ROI far beyond its low price tag.
What is Clubhouse?
Clubhouse is a social audio platform where users join live, drop-in conversations called “rooms.” Think of it as a free talk radio station on your phone, but interactive.
Here’s what makes Clubhouse powerful for business growth:
Audio-Only Format: Live, unscripted conversations create authentic engagement.
Rooms: Host or join discussions on business, marketing, technology, wellness, and more.
Public and Private Options: Connect in open forums or closed groups depending on your goals.
Networking Opportunities: It’s one of the best business networking apps to connect with professionals across industries.
Be sure to follow me and connect with me on Clubhouse, look for John J Wiley or @Letradioshow.
The challenge until recently was figuring out how to convert listeners into customers. That’s where Clubhouse+ changes the game.
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Clubhouse Traffic vs. Other Platforms
When I checked my Google Analytics, I discovered that Clubhouse drives more traffic to my website than LinkedIn, Medium, Blogspot, IMDB, X, and Instagram combined.
Currently, Facebook is still my number one traffic source, followed by Newsbreak and Manychat. But Clubhouse ranks 4th, and the momentum keeps growing.
This proves that social audio marketing isn’t just a trend, it’s a legitimate traffic and conversion strategy.
The 3 Features of Clubhouse+
Clubhouse+ offers three primary tools:
Anonymous Mode – Lets you listen without being seen. (I don’t use this one, but others may find it useful.)
Bio Views (Who Checked Your Bio?) – Shows who viewed your profile.
Expanded Links – Allows multiple clickable links in your bio.
Here’s how I’ve used features #2 and #3 to boost profitability.
Turning Bio Views Into Leads
The “Who Checked My Bio?” tool is incredibly powerful for online brand growth. Here’s how I use it:
After a room, I check who visited my profile.
I connect with them and send a personalized text message (pre-written in my Notes app for efficiency).
That message contains value, like promised insights, and includes a link to my website or another key destination.
This isn’t just networking. It’s targeted lead generation. On average, I send about 100 messages per day, which adds up to 2,000 per month. And it only takes a few minutes.
Pro Tip: Whenever you speak in a room, remind listeners, “Check out my bio and my links.” This phrase plants a call-to-action in their minds and moves them further along the customer journey.
Be sure to follow me and connect with me on Clubhouse, look for John J Wiley or @Letradioshow.
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Expanding Your Links for Maximum Impact
The free version of Clubhouse limits you to Instagram and X. With Clubhouse+, you can add multiple links. I currently display seven links in my bio, starting with my website and ending with my Instagram.
Here’s a real-world example:
I hosted a 30-minute segment in a popular room (not my own).
Throughout the conversation, I reminded people to check my bio and click my YouTube link.
In less than an hour, I saw a 15% increase in YouTube subscribers.
That’s the power of social audio marketing when combined with strategic link placement.
How to Maximize Clubhouse+ for Business Growth
Here’s a simple framework to follow:
Promote Your Bio Every Time You Speak, Whether you’re hosting or contributing, always point listeners to your links.
Leverage Pre-Written Outreach Messages, Save time while maintaining consistency.
Choose High-Value Links, Prioritize your website, landing pages, affiliate offers, or content hubs.
Host Rooms With Intentional Titles, Craft descriptions that attract your target market.
Done consistently, these steps transform Clubhouse into a business networking app that fuels growth and profitability.
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Final Thoughts: Clubhouse as a Social Audio Marketing Tool
Clubhouse+ is more than an add-on. For entrepreneurs, it’s an affordable social audio marketing strategy that drives traffic, builds relationships, and converts conversations into profits.
If you decide to invest, remember the golden rule:
Always remind your audience to check your bio and your links.
Be sure to follow me and connect with me on Clubhouse, look for John J Wiley or @Letradioshow.
Do that, and you’ll see why this platform is one of the best-kept secrets in online brand growth. Clubhouse logo is the property of and used courtesy of Clubhouse.
Attributions
Law Enforcement Talk Radio Show and Podcast Facebook
John J Wiley
Radio Show Host and Producer
Retired from the Baltimore Police Department at the rank of Sergeant. He was retired early due a permanent line of duty injury that occurred during an act of violence. The injury resulted in 3 surgeries, two steel plates and a fusion of his right wrist and thumb.
About 8 years after retiring from police work, he began a career in the audio broadcasting space. Starting with "audio-blogs" in 1999. Which progressed into a brokered once a week radio show and then led to broadcasting school.
After graduating he has been a full time FM radio personality and launched the Law Enforcement Today Show as a podcast in March of 2017. This was in a partnership with Law Enforcement Today's Robert Greenberg. The show was quickly recruited by radio and is a nationally syndicated radio show, broadcasting weekly on many US Radio Stations to millions of people.
The partnership with them ended in the Summer of 2023 and the show was renamed the Law Enforcement Talk Radio Show and Podcast.
The radio show is syndicated by Talk Media Network. Go to the Radio Page of the site for more information.
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